If you see the benefit, don’t throw in the towel just yet. The ROI from Facebook may be limited, but still legitimate. Facebook may still have some value.īecause Facebook is the largest social network, some people automatically assume that they should be able to have a larger-than-average ROI. So what? Just because you’re not achieving what you want doesn’t mean that you’re not accomplishing anything. Maybe you’re not racking up viral exposure and thousands of fans. Maybe Facebook isn’t fulfilling your dreams of awesomeness. Why would you want to shut off a source of potential revenue? Is Facebook driving conversions and positive engagement? Stick with it. Rather than argue against all the reasons above, point-by-point (which would be pointless), let me suggest a few reasons why you should go ahead and hang on to your Facebook page: Facebook is still a force to be reckoned with. So, should you delete your business Facebook page? Don’t delete your Facebook page if any of the following are trueĪ few loud and cantankerous voices should not drown out reality. If all these web professionals and high-profile publications are advising against Facebook, then maybe you should get off Facebook too.Īs with any issue, you can argue both sides of the equation as long as you want. Most people are trained to ignore sponsored posts on Facebook they automatically tune out marketing efforts.ĭid I miss anything? I can tell you’re worried.Facebook punishes organic posts and non-paid content.
Why in the world would someone not have a Facebook page?įacebook is the world’s largest online network.
A business Facebook page is considered one of the must-haves of online marketing.